Saturday, November 26, 2011

Fundraising initiative to benefit Chinese education

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TOP Ten, Carlsberg Malaysia’s flagship charity campaign, has yet again proven to be one of the most successful fundraising platforms by charting RM20mil for the development of Chinese education this year.

The events, conducted over two legs held in Terengganu, Selangor, Kuala Lumpur, Johor and Seremban, received overwhelming response which far exceeded targets.

SJK (C) Chung Hua, Seremban, SJK (C) Chung Hua, Kota Kemuning in Shah Alam, SJK (C) Ping Ming, Lima Kedai, Johor and SMJK (C) Chung Hwa, Kuala Lumpur together raised RM5.7mil towards their building funds and to upgrade their co-curricular equipment.

Solid show: Artistes Peace and Hao Ren performing at the Rock Segment at SJK (C) Chung Hua in Kota Kemuning, Shah Alam.

To develop the martial art sport of wushu at the national school level, the Wushu Federation of Malaysia raised RM1mil while SJK (C) Chee Mong, Paka, Dungun, SJK (C) Chukai, Kemaman, Terengganu, SJK (C) Chun Yin, Jelebu, Titi, Negri Sembilan and SJK (C) Chung Hua (P), Ampang, Kuala Lumpur collected a total of RM2.3mil for the building of classrooms.

In addition, the Centre for Malaysian Chinese Studies was given RM200,000 to finance the upgrading of their library system.

Wushu Federation of Malaysia president Datuk Seri Kee Yong Wee commended Wushu champion Chai Fong Ying who put Malaysia in the limelight after winning the gold medal at the 2008 Beijing Olympic Games and becoming the first Malaysian to win a third gold medal at the Wushu World Championships in Ankara, Turkey.

She is one of the beneficiaries of the Olympic Council of Malaysia-Carlsberg Athletes Retirement Scheme funded by Carlsberg Malaysia as an incentive and reward for Malaysian athletes who have won medals in the Asian, Commonwealth and Olympic Games.

Top Ten also helped a Chinese Association in Kuantan and six other Chinese schools in the country raise more than RM10mil in its first leg of road shows this year, a remarkable feat and perfect gift to celebrate the silver anniversary of this highly regarded charitable campaign.

Great effort: Ravn (third from right) presenting the mock cheque to SJK (C) Chung Hua, Kota Kemuning representatives.

Jointly organised by two Chinese dailies, Top Ten has raised more than RM369mil for 588 Chinese schools and institutions nationwide since its inception in 1987.

The campaign has been crowned “The Longest Running and The Highest Funds Raised through Chinese Charity Shows” by the Malaysia Book of Records.

Various publicity stints such as artistes’ visits to schools, commercials on MyFM and press conferences were held to advertise the campaign. Z-Chen, a Malaysian singer who has made a name in the Taiwan music scene, also known as ‘the Little Prince in R&B’, was one of the artistes to put on a fine performance during the event.

Carlsberg Malaysia managing director Soren Ravn said, “This achievement justifies our success in making Top Ten a reputable fund-raising platform to improve Chinese education and institutions in the country. At Carlsberg Malaysia, we believe in ‘Sharing with the Community Unconditionally’.

“We have invested millions of ringgit over the past 24 years to finance the cost of this fundraising drive,” he added.

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