Saturday, November 26, 2011

Fashion show introduce Metrojaya’s Autumn/Winter collection

What say you on the issue below?

THE end of the year is the time when we celebrate many things; and in the fashion world it is a moment for rejoicing. Hence, the essence of fashion brands for their Autumn-Winter 2011/2012 collections are all about festivity and having a great party; and so it is with Metrojaya’s fashion labels this year.

The department store’s in-house brands showcase designs that revolve around merrymaking and having fun.

With that in mind, Metrojaya brought some life into the new but unassuming Publika Shopping Gallery at Solaris Dutamas recently in the form of a fashion show.

Earthy tone: East India offers a range of lifestyle casuals in warm neutral colours.

Seven labels under the store presented their Christmas collection which, like a box of chocolates, had something for everyone.

Starting with Cape Cod, the brand’s carefree attitude celebrates the end of the year with stripes, polka dots, and checks. The crisps simple button-down cotton shirt, rolled up shorts, and cosy must-have cardigans and timeless tees with a touch of nautical elements are eye candies for beach bums.

For a cool casual and relaxed Christmas with a touch of travel, East India Company gives you shirts, long skirts, dresses and pants with a distinctive urbane feel. Unlike the whites and blues of Cape Cod, East India’s key colours are gold, deep red, black and browns. Handcrafted details including embroidery, bead embellished motifs, oriental bead work, contrasting stitching are the highlights.

In contrast to East India, Passages on the other hand, are more simple and clean cut. The clothes mostly cotton and linen, are lightweight, loose and comfortable. Love the delightful hues of maroon, mustard, and black.

For a touch of fairytale and romance, Somerset Bay’s floral evening dresses with crochet lace, taffeta skirts, Capri pants evoke a garden-like party feel, while the quintessential English brand Laura Ashley presented a more original style with a touch of personality.

Flowy: East India Company offers cool, casual looks inspired by travel and adventure.

Their Butterfly prints in pink, lilac and purple are lovely and would have looked nicer if worn by more robust models.

For something more current, Emanuelle apparel are sensual with Spanish aesthetics. Collection featured sleeveless dresses with leopard prints and satin in red, beige, brown and greys.

Tube tops are paired with satin skirts or long pants which can be pulled over with a cardigan during the chilly weather.

Zona’s executive range proved to be popular and was a personal favourite of mine. The well tailored dresses and one particular body hugging lace dress were ravishing. Ruffled or fully laced, blouses match long pants and knee length skirts nicely. Clothes are availble at all Metrojaya outlets.

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